LBC's Precision Detailing

LBC's Precision Detailing was already running ads when we found him, but they weren't set up to get results. We came across one of his ads on Instagram, and two problems stood out right away. The first was that he was running a Messenger campaign, which tends to attract price shoppers who ask "how much?" and never reply. The second was his targeting. He's based in Jacksonville, Florida, but his ad was being shown across the entire United States, so most of his budget was going to people who could never book him. We rebuilt the campaign around a lead form and limited the targeting to his actual service area. In one month, he booked $11,000 in jobs off $834 in ad spend.